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DISCOVER PMS SUPPORT

The Big Hug Collection

12 Hours of Cramp Relief That Moves With You.

Long-lasting, drug-free relief from cramps and backaches, designed for life on the go.

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  • ★ ★ ★ ★ ★

    "I have seriously painful menstrual cycles and these are a life saver! So easy to use, and they make having to work while cramping more manageable. I highly recommend these!"

    - Beth

  • ★ ★ ★ ★ ★

    “I've been using Big Hug for a few months and they are a game-changer! Last all day and are perfect for cramps on the go—whether at work, school, or walking around. 10/10!"

    - Mel

  • ★ ★ ★ ★ ★

    "Nothing usually relieves my menstrual cramps, but this heat patch works every single time. They stay hot for a long time, longer than what it says on the packaging and adhered really well!"

    - Brittany

  • ★ ★ ★ ★ ★

    "I bought Big Hug Self-Heating Patches for my 16 y/o daughter who suffers from cramps and she said they are a life saver. She said they will be great for school since they last for 12 hours!"

    -Jami

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Big Hug Self-Heating PMS Patches

Once exposed to air, the patch begins releasing heat that targets the source of cramps, offering hours of relief.

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Daily Wellness, Made Simple

Our Story

When Popmask London founder, Louisa Booth, couldn’t find hair ties that didn’t tug at her daughters’ hair, she created her own — sparking a mission to design gentle, thoughtful essentials for everyday comfort.

As her daughters grew, so did Popmask: from no-pull hair ties to self-heating eye masks and drug-free PMS relief. Each product is made with care, inspired by one simple question — “What would I want for my girls?”

Today, Popmask is proudly female-founded and family-run, offering practical wellness tools designed to bring comfort, ease, and a little joy to your every day.

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