Our story

Popmask was born out of a mom’s determination to do better. 

When founder Louisa Booth couldn’t find hair ties that didn’t tug or hurt her daughters, she created her own — sparking a mission to reinvent everyday care with comfort and kindness at its core.

That small solution grew into something bigger: thoughtful, problem-solving self-care for real life.

From self-heating eye masks to drug-free cycle support, every product is inspired by one question:

“What would I want for my girls?”

Today, we’re proudly female-founded and family-run — creating problem-solving self-care for your hair, skin, sleep, and cycle.

Designed with women like you in mind.