About Us
OUR STORY
Popmask was born out of a mom’s determination to do better.
When founder Louisa Booth couldn’t find hair ties that didn’t tug or hurt her daughters, she created her own — sparking a mission to reinvent everyday care with comfort and kindness at its core.
That small solution grew into something bigger: thoughtful, problem-solving self-care for real life.
From self-heating eye masks to drug-free cycle support, every product is inspired by one question:
“What would I want for my girls?”
Today, we’re proudly female-founded and family-run — creating problem-solving self-care for your hair, skin, sleep, and cycle.
Designed with women like you in mind.
OUR MISSION
At Popmask, our mission is to champion women’s health, wellness, self-care, and beauty at every stage of life. From pre-teens discovering their first routines to women navigating post-menopause, we create innovative, practical, and fun solutions that make self-care accessible, enjoyable, and empowering.
As a women-founded and women-led business, we understand the real needs of women and design products that reflect them. We believe in a clean, drug-free approach to wellness—solutions that truly work while remaining safe, trustworthy, and uncompromising.
By blending innovation with care, we tackle solutions that not only address real needs but also spark moments of joy, confidence, and connection. Guided by the belief that beauty and wellness are inseparable, Popmask supports women through every chapter of their journey.
Our purpose is simple: to celebrate women, nurture their wellbeing, and provide self-care solutions that feel as good as they are effective.
By women, for women, at every stage of life.
Everyday care, reinvented.
